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Privacy Policy

Effective Date: 20 Jun, 2025
Last Updated: 20 Jun, 2025

This Privacy Policy explains how Magic Toys ("we", "our", or "us") collects, uses, and discloses personal information from users who visit our website, use our e-commerce platform, and interact with us via WhatsApp using the WhatsApp Cloud API.

1. Information We Collect

We collect the following categories of personal data:

  • Personal Information: Name, email address, phone number, shipping/billing address.
  • Account Details: Username, password, order history.
  • Payment Information: Payment method, transaction details (processed via secure third-party payment gateways).
  • WhatsApp Communication: Your phone number, order updates, support messages exchanged through WhatsApp.
  • Device & Log Data: IP address, browser type, device ID, access times, referral URLs.
  • Cookies & Tracking: Data collected via cookies and similar technologies for analytics and personalization.

2. How We Use Your Information

We use your information to:

  • Process and fulfill orders placed on our website.
  • Send order and delivery updates via email, SMS, and WhatsApp.
  • Provide customer support and respond to inquiries.
  • Manage your user account and order history.
  • Personalize your shopping experience.
  • Analyze site usage and improve website performance.
  • Comply with legal obligations and enforce our policies.

3. WhatsApp Cloud API Usage

We use WhatsApp Cloud API provided by Meta Platforms, Inc. to send you transactional messages such as:

  • Order confirmations and shipping updates
  • Delivery notifications and changes
  • Customer service replies

By providing your phone number and interacting with us via WhatsApp, you consent to receive such messages. You may opt out at any time by replying "STOP" or contacting us.

4. Sharing and Disclosure

We do not sell or rent your personal data. We may share data with:

  • Payment processors (e.g., Razorpay, Stripe, PayPal) to process transactions securely.
  • Shipping partners for delivery of orders.
  • WhatsApp (Meta) to enable WhatsApp messaging.
  • Third-party service providers for analytics, hosting, and customer communication tools (bound by confidentiality agreements).
  • Law enforcement or regulatory authorities where required by law.

5. Cookies and Tracking Technologies

We use cookies and similar tools to:

  • Maintain user sessions and cart contents
  • Remember login credentials (if opted)
  • Track website performance and usage patterns (via tools like Google Analytics)
  • Personalize recommendations and marketing

You may control cookie preferences through your browser settings.

6. Data Security

We implement appropriate technical and organizational measures to secure your data against unauthorized access, alteration, disclosure, or destruction. All payment information is encrypted and handled by PCI-compliant third parties.

7. Data Retention

We retain your information only for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. You may request deletion of your data by contacting us.

8. Your Rights

Depending on your location, you may have the following rights:

  • Access to your personal data
  • Correction of inaccurate or outdated information
  • Deletion of your data ("right to be forgotten")
  • Objection to or restriction of data processing
  • Data portability

To exercise these rights, contact us at [email protected]. We may verify your identity before processing the request.

9. International Data Transfers

If you are located outside India, your data may be transferred to and processed in India or other countries where our service providers are located. We take appropriate measures to ensure adequate data protection.

10. Children's Privacy

Our services are not intended for individuals under the age of 13. We do not knowingly collect data from children. If we become aware of such collection, we will delete the data promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page. We encourage you to review it periodically.

12. Contact Us

If you have questions, concerns, or requests about this Privacy Policy or our data practices, please contact us:

Magic Toys
Email: [email protected]
Website: https://magictoys.in